There’s nothing quite like planning ahead, knowing what you’re aiming for and putting an achievable, measurable plan in place to achieve it.
The best type of plan is the marketing kind. A well researched framework of focused, results orientated marketing initiatives for the up and coming season/year. With it, your business can stay one step ahead of the competition, proactive to existing and potential customer’s needs, not reactive. You’ll only kick yourself that you didn’t do enough when your competitors take chances and get themselves in front of your audience before you!
Planning ahead gives you the benefit of exploiting any seasonality there might be to purchasing your products or services, linking your product to industry initiatives, exploiting publicity opportunities, maximising your creativity so you stand out in the crowd and build in response mechanisms so that you can track who responds from your banner ad, poster, leaflet, blog post? That way you can work out what works and what doesn't!
Planning doesn't mean spending more it just means spending better.